Often what people ‘think’ they know about liver disease can be as difficult to combat as what people don’t know. There are a lot of preconceived notions and misconceptions about liver disease that can make it difficult for patients to talk to their families, friends, colleagues and others. Many people, for instance, believe that only those who drink or take drugs are at risk of contracting liver disease. The truth is, alcohol is only one cause of the over 100 forms of liver disease.
The Foundation’s awareness efforts try to dispel the myths that stand in the way of the public’s understanding of the risks and impact of liver disease on all Canadians.
March is ‘Liver Health Month’ and each year the Foundation uses this opportunity to raise awareness through various media efforts and special events. In the past, we have conducted TV and radio public awareness campaigns involving celebrities like Martin Short and Oscar Peterson, which have helped bring public attention to the impact of liver disease and to the critical issues surrounding liver health. Throughout the country, our volunteer chapters publish articles, print ads and hold awareness events in their communities.
