Position: Senior Manager, Fundraising
Reports to: Director, Fund Develpment
Location: Markham, Ontario

About the Canadian Liver Foundation
Founded in 1969 by a group of doctors and business leaders concerned about the increasing incidence of liver disease, the Canadian Liver Foundation (CLF) was the first organization in the world devoted to providing support for research and education into the causes, diagnoses, prevention and treatment of all liver disease. Today, we are bringing liver research to life by promoting liver health, improving public awareness and understanding of liver disease, raising funds for research, and providing support to individuals affected by liver disease.

Employment Opportunity Overview

CLF is seeking a Senior Manager, Fundraising to play a central role in growing and evolving the philanthropy program, with a focus on building revenue generating programs across all areas of fundraising, Annual, Digital, Mid-Level, Major Gifts and Foundations.

We are looking for a fundraising generalist who can contribute to growing fundraising. Reporting to the Director of Development, the Senior Manager, Fundraising is responsible for the full fundraising cycle of the above philanthropic programs. The goal will be to diversify funding and create consistent fundraising revenue.

Critical to the success of this position is balancing a deep understanding of our programs (including maintaining strong relationships with our team) while being able to implement fundraising programs in a small organization with limited resources until we ramp up. You will be a key team member who will be highly organized, resourceful, and collaborative self-starter with a passion for building and evolving. Attention to detail is of the utmost importance as is the ability to manage tight deadlines and work quickly when opportunities arise.

Key Roles and Responsibilities

Annual Giving:

• Create a comprehensive Annual Giving program that includes individuals giving through various channels such as mail, online and monthly to create a growing and sustainable revenue stream of annual support.
• Highly knowledgeable of data segmentation techniques, direct mail solicitation, tracking and reporting for all direct mail, telemarketing and digital appeals.
• Create strategic integrated fundraising campaigns and manage the execution of the project and critical paths.
• Responsible for the creative briefs and project management of the fulfillment houses/lettershops.
• Develop and oversee budgets, progress, deadlines, goals and objectives related to the Annual Giving program. This includes revenue targets, expenses, projections and statistical reporting.
• Collaborate with the Marketing and Communications team and Programs to ensure messaging, content creation is donor centric, on-brand and compelling.
• Articulate the features and impacts of new programs and initiatives and integrate content into the Annual Giving program campaigns.

Monthly Giving:

• Develop and implement strategic plans to acquire new monthly donors through conversion and lead generation.
• Manage the Monthly Donor file to ensure revenue and donor retention remains consistent and grows.

Other:

• Work with the Director of Fund Development to develop the pathway to Mid-Level and Major Gift donors.
• Identify planned giving prospects, through targeted annual giving strategies.
• Lead the development of innovative, meaningful stewardship strategies, tactics and communications that will surprise and delight donors of all levels and types.

Reporting and Donor Data Analysis:

• Work with Manager, Database & Digital Analytics to ensure that business rules and processes are in place to process monthly gifts in a timely manner and stewardship is carried out.
• Ensure campaigns are tracked, interpret data and trends analyze results for strategic revenue generation.
• Provide analytics and insights to build foundational understanding of donor database.
• Lead data preparation and pulling and ensuring contact histories and back-feed files are updated in a timely manner

Professional Experience and Qualifications

• Minimum of 5 years of experience managing an annual fundraising program
• Experience with developing and implementing multi-channel fundraising campaigns
• Demonstrated ability to develop and implement strategies and build experiences that strengthen long-term relationships with donors and/or volunteers.
• Superior project management skills and ability to coordinate multiple priorities concurrently.
• Understanding of current and emerging best practices in Annual Giving and donor engagement.
• Ability to work independently, rise to new challenges, find creative solutions, and prioritize competing demands in a fast-paced environment with an unwavering commitment to detail.
• Proficient oral and written communication skills are considered a strong asset.
• Computer proficiency in using the MS Office suite and experience with donor databases.
• Demonstrated experience in the not-for-profit sector (donor relations, alumni relations, event management) or equivalent client-focused environment.
• Willing to travel if required.
• Valid driver’s license and access to a vehicle.
• Flexible to work occasional evenings and weekends if required.
• Fluency in English and French (written and verbal) is an asset.