Position: Manager, Marketing & Communications
Reports to: Director, Marketing & Communications
Location: Markham, Ontario

The Canadian Liver Foundation is seeking a Manager, Marketing & Communications. This is a full-time permanent position reporting to the Director, Marketing & Communications, initially working virtually from home (during COVID-19) and later transitioning to the National office in Markham, Ontario.

To fulfil the role, this strong, dynamic, and entrepreneurial individual will need to be a strong member of the marketing & communications team.

Core Roles & Responsibilities

Marketing and Communications 

• Assist with the development of all aspects of advertising for marketing and media materials such as PSAs, digital ads and print material as required. 
• Support the development of print and electronic communications and marketing materials, including the CLF Annual Report. 
• Support production of communications and marketing materials, including external and internal pieces. 
• Coordinate with regional teams for promotion of their events, projects, and programs. 
• Write compelling pieces for community engagement, fundraising, and awareness.  
• Manage translation into French of all documents intended for online distribution and other documents, as needed. 
• Build and maintain excellent relationships with CLF community, including patients, caregivers, doctors, volunteers (for the purpose of understanding audience needs and preferences, sourcing stories, etc.). 
• Measure and report on marketing & communications program efforts including content marketing, earned media efforts, and more as needed.  
• Bring an inclusive lens to our marketing & communications materials, ensuring to be conscious of inclusive language, perspectives and voices. 
• Support direct marketing efforts including direct mail, tele–fundraising, and online fundraising, writing branded material as needed.  
• Work alongside fund development to support the direct mail program as needed. 

Digital & Social Media  

• Create original content for blog posts, coordinate and secure contribution of guest blog posts. 
• Assist with the development of all aspects of advertising for marketing and media materials such as paid and organic digital content, and more as needed. 
• Create, coordinate translation and schedule content for national social media channels (Facebook, Instagram, Twitter).  
• Support execution of digital campaign materials during key periods (Liver Health Month, STROLL for Liver, Giving Tuesday and Year-End Giving, etc.).  
• Support email marketing program, working with the Manager, Database & Analytics to manage audience segmentation, marketing automations and email campaigns.  
• Create and deploy emails in support of email marketing strategy using Luminate Online. 
• Keep abreast of the latest tools, trends and platforms in the digital marketing space to maintain the digital program’s reach and effectiveness. 

 Media Relations  

• Monitor industry news and mentions using Meltwater, providing internal summaries of media monitoring efforts. 
• Write backgrounders, news releases and pitches on a variety of liver health and liver disease subjects, for key campaigns and national events. 
• Source spokespeople for media interviews, coordinate media appearances and participate in media activity, as appropriate. 
• Secure proactive earned media placements to position the CLF as an industry thought leader, for key campaign periods and for fundraising events. 
• Track and respond to liver-related issues in the media. 
• Field incoming media enquiries and work with the Director of Marketing and Communications to manage accordingly. 
• Track and communicate metrics using reporting tools such as Meltwater and MRP. 
• Build and maintain media contact lists and develop strong relationships with media contacts. 

 National Events 

• Create marketing & communications materials for the STROLL for Liver including communications toolkits, key messages, community stories, and more as needed.  
• Execute earned media strategies for national events including the STROLL for Liver.  
• Work in partnership with Fund Development to create messaging and materials for sponsorship package for the STROLL for Liver.  
• Work in partnership with Fund Development to support the creation of proposals and materials for sponsorship and corporate partnerships. 

 Administration 

• Provide departmental invoices to the Director, Marketing & Communications as needed. 
• Support liaison between the CLF and third-party vendors. 
• Manage the Webmaster email inbox. 
• Other duties as assigned.  

Required Experience, Skills, and Qualifications

• Post-secondary education in public relations, marketing, communications, digital marketing or relevant field.
• 3 – 4 years of experience in a digital communications role with social media and digital responsibilities.
• Solid understanding of integrated marketing and campaigns, media relations and communications.
• Superior writing skills, accuracy, and attention to detail.
• Superior verbal communication skills.
• Ability to apply creativity to a wide variety of challenges.
• Excellent presentation skills.
• Ability to work well independently and in a team environment.
• Outstanding interpersonal skills with ability to build strong internal and external relationships.
• Excellent organizational skills.
• Technical savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater.
• Experience with the Adobe Creative Suite an asset.
• Highly organized and able to manage priorities in a high demand environment
• Willing to travel if required.
• Valid driver’s license and access to a vehicle.
• Flexible to work occasional evenings and weekends if required.
• Fluency in English and French (written and verbal) is an asset.